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StageSeed
Raised$10.17M - $10.8M
Founded2024
Employees9
Locationhoboken, NJ
Business modelB2B SaaS / platform for small businesses to offer benefits
Valuation$8.7M - $10.87M (as of May 2023)
About
40% of America's workforce—the people who build homes, cook meals, fix cars, and care for children—has been locked out of quality benefits. Not because they don't deserve them. Because the system was never built for them. Cakewalk changes that. Cakewalk is the first digital benefits platform built for them, making big-company benefits accessible, guided, and easy to offer. Because benefits shouldn't depend on company size. A note on language: the industry calls them "small businesses (SMBs)." We prefer "everyday businesses." After all, they built this country and keep it running every day. There's nothing small about what these teams take on.
Product
- Value proposition
- A digital benefits platform that makes big-company benefits easy for everyday/small businesses, guiding setup, enrollment, and ongoing administration.
- Target customers
- Small businesses and workplaces (Dental Practices, Veterinary Clinics, Childcare Centers, Home Health Agencies, Accounting Firms, Law Offices, Retail Shops, Medical Clinics)
- Pricing
- Not explicitly stated
Founders
- Johannes Keienburg — CEO
- Gil Roeder — CPO
- Gonzalo Rubio Torrente — CTO
Categories
Products
Dental benefitsVision benefitsLife insurance & income protectionGroup health benefits (general)Employee benefits enrollment platform
Key features
Guided setupEasy online enrollmentNo extra work for employerSelf-enrollment by employeesBenefits live date schedulingPlan recommendations/addressing budget and team needs
Care settings
Small businessesSMB workplacesoffice/remote teams
Investors
Fly VenturesSeedcampPossible VenturesKindred CapitalVertex Ventures USGoogle for StartupsTim SadlerChrysanthos ChrysanthouJonathan HeiligerGabriel MatuschkaSimon Leicht
News
- 🔥 Exclusive: Kindred Capital backs AI agents startup Cakewalk in $7.5m seed round - Uudis.net · 2025-04-23T08:00:00.000Z
- Kindred Capital invierte $7.5m en Cakewalk, startup de IA - El Ecosistema Startup · 2025-04-23T12:19:35.000Z
- AI Meets Care Transitions: How One Startup Is Seeking to Reduce Readmissions and Costs - MedCity News · 2025-08-24T14:09:00.000Z
- Cascala Health raises $8.6M to use AI in post-hospital care · 2025-08-20T11:00:45.000Z
- Customer Stories - Cakewalk · 2026-05-26T00:00:00.000Z
- AI and ABHA: How Eka Care digitised 110 million health records - The Economic Times · 2025-08-08T00:00:00.000Z


