MyFitFix

AI Calorie Counter

health and wellness / digital health

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StageSeed - II

RaisedUndisclosed (valuation reported as 425 million JPY)

Founded2025

Employees2

LocationSugar Land, TX

Valuation425 million JPY

About

MyFitfix is a wellness app designed to help you stay consistent in the five daily health pillars: sleep, steps, hydration, protein, and exercise. What makes us different? MyFitfix includes an AI Calorie Counter that makes food logging fast and effortless. Snap a meal or type casually, and our AI instantly estimates calories and macros — no clunky manual entry required. With gamification (weekly FitScore, trophies, habit hacks, push nudges), MyFitfix turns health tracking into a fun, sustainable lifestyle. Currently available in beta on iOS TestFlight and Google Play Beta — join us and start building habits that stick.

Product

Value proposition: AI-powered habit-based approach for sustainable weight loss with personalized goals, simple tracking, and motivation features.
Target customers: individual consumers seeking sustainable weight loss and habit formation

Founders

山田真愛 (Yamada Maai)

Products

MyFitFix app (AI Calorie Counter)FitScore & RewardsHealth journal / habit trackerUpcoming tools: Workout Library, AI Coaching

Key features

habit-based trackingdaily goals tailored to lifestyleone-tap progress loggingweekly/monthly progress trendshealth journalFitScore and rewardstips, reminders, and rewardsAI coaching (coming soon)workout library (coming soon)

Technologies

AImachine learninghabit trackingcalorie countingpersonalized coaching

Target conditions

weight managementobesityoverweightness

Care settings

mobile apponline/virtual

Traction metrics

weekly and monthly trendsFitScore-based motivation

Investors

Marso (MRSO)Creation Camp TENNOZMarui GroupW Consumer BootcampFuture Accelerator GatewayANOBAKA

News

【参加企業様募集】株式会社My Fitの『MYLILY』が経済産業省令和6年度「フェムテック等サポートサービス実証事業費補助金」に採択されました。 | 株式会社My Fitのプレスリリース · 2024-08-29T10:00:02.000Z
株式会社My Fit、一般社団法人インパクトスタートアップ協会に加入 | 株式会社My Fitのプレスリリース · 2025-06-19T11:00:25.000Z
MoveFitRx Launches Clinical Intelligence Layer to Establish Exercise as a Medical Standard of Care · 2026-03-13T12:31:00.000Z
MyFitCoach: Algorithm-Driven Fitness Revolutionises Personal Training · 2025-10-28T09:44:40.000Z
MyFitnessCoach Has Launched as an Adaptive Wellness Companion Focused on Preventive Health · 2025-12-15T17:15:40.000Z
MyFitnessCoach Launches Wearable Sync with AI-Powered HRV Analysis and Insights · 2026-03-08T00:13:59.000Z