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New Direction
supervised weight management program
weight management / obesity treatmentmedical weight loss
StageCorporate Majority (New Directions Behavioral Health); Funded (New Directions Mental Health)
Employees26
LocationMount Laurel, NJ
Business modelB2C (consumer-facing weight loss program) / services (medical supervision)
ValuationNot publicly available for these specific entities
About
New Direction is an exciting “state of the science” medically-supervised weight management program that provides optimal nutrition and comprehensive support to help you safely achieve your weight loss goals.
Product
- Value proposition
- A state-of-the-science, medically supervised weight loss program providing optimal nutrition and comprehensive support to safely achieve weight loss goals.
- Target customers
- Individuals seeking medically supervised weight loss, patients with obesity/overweight conditions
Founders
- Cynthia Finch — Founder, President (New Direction Health Care)
- Michael Schneider — Founder & Owner (New Directions Mental Health)
Categories
Products
New Direction Meal Replacement Products
Key features
medically supervised weight loss programnutritionally balanced meal replacementsbehavior education programnutrition and exercise toolssimplified meal planssupportive provider network (Find A New Direction Provider Near You)
Technologies
meal replacementsnutrition planning toolsexercise toolsbehavior education
Target conditions
obesityoverweightnessweight-related health conditions
Care settings
clinicmedical weight loss centervirtual/telemedicine findings not explicit but implied by program
Certifications
HIPAAFDA not statedRegulatory status not clearly stated
Traction metrics
12-week program weight loss example: average 36 pounds lost
Investors
GuideWellBlueCross BlueShield of MichiganBlue Cross and Blue Shield of Kansas CityCobalt Ventures
News
- New Direction Health Care Solutions, Inc. joins all the Health Systems in Knoxville, Tennessee - New Direction Health Care · 2025-05-01T22:04:48.000Z
- NEWDIRECTION CARE: the original aged care innovator primed to expand | NewDirection Care · 2025-01-31T02:00:19.000Z
- New Directions Mental Health Expands Care with New Pittsburgh Location · 2025-07-17T13:00:00.000Z
- NewDirection Care - Bellmere, Queensland, Australia | Business View Oceania · 2024-11-26T11:55:05.000Z
- Introducing NDConnect · 2025-11-03T09:00:00.000Z
- Adult Social Care Test Bed – new digital initiative with the National Care Forum (NCF) & Liverpool University | New Directions · 2025-09-04T10:31:31.000Z
